50 Ways to Promote and Market Your Book online to earn millions of money.

Do you know the foremost powerful thanks to market your book?

Word of mouth recommendation.

It’s a free, highly credible, highly viral resource that helps to amplify your efforts to form interest and buzz about your work.

Sound simple?

Well it's simple, but not necessarily easy.

The devil is within the details, right?

Although the concept is straightforward , the implementation goes to need a while and energy , especially within the beginning.

However, with an honest plan, you’ll soon reach a tipping point where your fans begin to plug for you in numbers great enough to actually impact your book sales.

How To start 

The best time to style and implement your marketing plan of action is before you even start writing your book. It takes time to create relationships, learn your readers wants and wishes and develop a base of rabid fans that clamour for more.

Grow your readership as you write your book, and when it’s time to launch your baby, you’ll have already got an invested and eager audience waiting.

Great advice, except my book is already written. Now what?

Even if you have already got your book in hand, don’t panic! the method remains an equivalent . It just may take a touch longer to ascertain the book sales come rolling in. 🙂

So, let’s skip past the year or two (or five) of blood, sweat and tears that were required for you to pound out, edit and polish your masterful novel, and assume that it's indeed deserve personal recommendation.

The next step is to urge your share-worthy work noticed and shared by the proper people. Here are a fey key things to remember:

Focus more on discoverability instead of selling. Your work is vital , so help those that can enjoy it, find it.

Accept responsibility for the marketing and promotion of your book. albeit you select to outsource a number of the work, your book’s success depends on you taking action.

Marketing and promotion is simply an extension of your author platform. The lines between platform building and book marketing are often blurred. For the most important impact, combine these 50 strategies with the 101 Quick Actions you'll Take Today to create the author Platform of Your Dreams.

Promote and Market Your Book sort of a Master

1. Identify your audience. this is often an important step within the promotion and marketing of your book, and–if done right–will make the remainder of the method infinitely easier. determine who your book appeals to, get to understand those people well, and be where they're , both online and off. (Bonus points for authors who do that before writing their book!)

2. Establish a budget. what proportion money are you able and willing to spend marketing and promoting your book? Include everything from paid advertising to travel costs.

3. Create a marketing plan. Don’t skip this step! what proportion time are you able to devote to establishing and maintaining your book promotion strategies? What marketing tactics does one intend on implementing first? What are your goals and the way will you measure them?

4. Get creative. Use your book’s theme, location, or period of time for inspiration and making marketing connections. A character’s hobbies, occupation, lifestyle, values and interests are often jumping off points for developing promotional strategies. Brainstorm (with Google), companies, experts, businesses, organizations or groups that you simply simply can approach for joint marketing ventures.

5. Tell your author brand story. Write an author biography that succinctly defines your reason for being; keep it to 2 or three short but memorable paragraphs which will resonate together with your readers. Show some personality and provides your readers a reason to worry .

6. Create your hook. Having trouble summarizing 40,000+ words into a couple of , compulsive sentences? Here’s a few of resources to urge the creative juices flowing: Think Fast! 10 Minutes to the right Elevator Pitch and Writing Loglines That Sell.

7. Build your email list. Invite people to subscribe, and make it worth their while by providing remarkable content. Use your list wisely to make and build buzz for your launch. Engage your tribe early, keep them ‘in-the-loop’, and invite feedback in order that they become invested within the successful outcome of your book or project.

8. Make it easy to shop for . Ensure your author website includes book links that are clear, easy to seek out , and go on to your listing at every retailer you’re listed with (Amazon, Smashwords, B & N, Kobo, or Apple iBookstore).

9. Link your book to trending topics. Write articles that tie your book topic or genre to current popular interests.

10. Schedule social media. Decide when and what you'll share on your social media platforms. Optimize your profile on Twitter, Facebook, Google+, LinkedIn, Goodreads and Pinterest. Select the foremost effective time for reaching the foremost people with Tweriod, Sprout Social or Buffer.

11. Promote your ebook for free of charge . Here’s an inventory of free sites from Mediabistro.

12. found out online book giveaways via Goodreads. Or try a member giveaway at LibraryThing.

13. Time your release. Time the announcement of your new book with a crucial , relevant happening , blockbuster movie or fair .

14. Create a readers guide at the top of your book. Use your book’s description to let people know that your book contains a helpful discussion guide at the top .

15. Learn some copywriting principles. Marketing isn’t just storytelling. It’s also about getting your readers to require action. Hone your copywriting and content marketing skills and switch your audience into book buyers.

16. Host and record author hangouts on Google+. unsure how? do this comprehensive post on demystifying Google+ hangouts from the longer term of Ink.

17. Think outside the ‘box’. Gain marketing information and insights from outside the writing industry that you simply can tweak and apply to your book marketing strategy (music industry, small business start-ups).

18. Get knowledgeable and distinctive author photo. Use this image across all of your social media profiles, on your site, at the top of your book (along together with your author bio) and on your print materials.

19. Create a handout . an honest handout will include the knowledge needed for a reporter or blogger to know the news value of your story. confirm it’s clear what you're announcing, why the reader of the handout should care, and where they will get more info if they’re interested. Then submit your handout to press release distribution sites.

20. Get media savvy. Develop a relationship with local media, including radio, newspaper and television connections. Find an angle that hooks reporters and can benefit their readers or viewers. Pitch articles, interviews and relevant blog posts. Here’s an awesome post by Patrick Garmoe at Copyblogger to assist you out: 109 Ways to form Your Business Irresistible to the Media.

21. Read marketing, blogging and social media roundup posts. Save time! cash in of resources provided by other bloggers and writers that scour the online for you, and serve the simplest of the simplest round the web. Try Kristi Hines’ Fetching Friday on Kikolani.com, or The 21 Best News Roundups for Self-Publishing Authors at Reedsy.

22. Guest post frequently and strategically. Guest blogging is one the simplest ways to extend visibility, gain influence in your genre or topic and draw targeted readers to your online ‘bookstore’ or author site.

23. Get early/pre-release reviews. a minimum of three months before publication, make an inventory of book bloggers and reviewers in your book’s genre, read their guidelines on what and the way to submit, and begin sending your manuscript out for early reviews.

24. Create bookmarks. old fashioned , but still effective. Include a picture of your book cover, your hook or logline, also as your website and get in touch with info. If you think that your audience will understand and use a QR code, include one on your bookmark or other print materials. inspect the way to Create a QR Code in 4 Easy Steps by Corey Eridon at Hubspot.

25. Be friendly. Introduce yourself and obtain to understand the owners and staff at local, independent bookstores. Contact genre experts and documented review blogger sites. Who does one know? Who does one got to know? Step outside your temperature and devise an idea to succeed in bent these people.

26. Tempt your readers with more. Insert sample chapters from subsequent book during a series at the top of your current book to tug your readers in.

27. Understand Amazon’s system and use it to your advantage. Use categories to streamline and increase discoverability. Test out your new copywriting skills and make . For more help together with your Amazon descriptions, try Author Marketing Club’s .

28. Write a series. Obviously this won’t work for each author or book, but when possible, creating a series may be a very powerful and effective thanks to develop a presence, gain reader loyalty and boost sales of earlier works with subsequent novels. For more on this, read Jonathan Gunson’s ‘Series’ – the only best Career Strategy A Writer Can Employ.

29. Advertise your previous works in each book you publish. one among the simplest places to advertise your previous work is at the top of your current book, where you’ve got a cheerful reader, looking forward to more.

30. Create a promo kit. Include graphics, images, links, excerpts, and sample Facebook shares and Tweets, which will be sent to bloggers upon request.

31. Participate during a podcast tour. Do some research to seek out author friendly podcasts, or use your connections to make your own podcast tour.

32. Attend live networking events, conferences and expos. Attend, or write a proposal to present at an occasion , to realize connections, increase you credibility and develop a supportive network of influencers.

33. Update your email signature. for each email you send, make sure that you include info on your new or upcoming book and a link back to your blog or book website.

34. Develop a workshop supported your books content. Especially for non-fiction writers, teaching your book’s content can further solidify your expertise within the minds of your readers and your peers.

35. Design or re-design a book cover that sells. Commission knowledgeable to style a canopy that's not only striking, but clear and readable whilst alittle thumbnail. (For an in-depth free guide book cover design, inspect this post over at Kindlepreneur by Dave Chesson: Book Cover Design Mastery.

36. Design a launch strategy that works. Your book launch requires tons more prep and strategy than several Tweets and a beseeching email to friends and family. Plan a celebration , launch at a singular venue that relates to your book’s content or team with other authors announcing their new release to heighten the thrill across several author platforms and audiences. Here’s an excellent post via Firepole Marketing on book launch strategy.

37. check in for the Amazon Affiliate Program. increase your income by earning fees on all qualified purchases through your affiliate link (not just on your books).

38. Add a ‘contact the author’ section at the top of your book. explain on how readers can connect with you via email, your author website or through social media.

39. Writing is your business. confirm your on and offline presence (website, social media profiles, print materials) is professional and doesn’t portray a hobbyist. If you’re not committed, neither will your readers be.

40. Submit your article to a link roundup. If you're creating exceptional content on your author blog, then make an inventory of related, popular blogs that do link roundups and submit your article. it's going to not always be accepted, but when it's , you'll get a back link also as an influx of top quality visitors to your site.

41. Participate in or organize a virtual blog tour, blog hop or sharing contest. For a description of the pros and cons of each–and what to expect–read this post by Donna Brown at Molly-Greene.com: Author Promotion: Blog Tours, Hops & Sharing Contests.

42. Create urgency. Use time-limited coupons, giveaways and contests. Host a contest on your website. Offer bonuses or special extras to readers who purchase your book before a particular date.

43. Join forces with local merchants. Team up with store owners and other businesses to supply certificates, prizes and merchant coupons to be shared or given away during your book promotions. (Advertise these perks on your site and on printed materials).

44. Time and coordinate promotions. Try to time your guest posts, author interviews, giveaways, advertising and other promotions to run at an equivalent time, in order that each promotion gains momentum from the opposite . The perception of ‘being everywhere’ will strengthen your chances of creating the word of mouth marketing momentum we’re looking for.

45. Become a subject matter expert. Even if you’re a fiction writer, you'll still tie concepts in your book to topics that need expert opinion.

46. Don’t stop promoting one book to start out writing another. The buzz and excitement of a launch are often exhilarating, but the marketing and promotional effort for a book must continue far beyond the initial days and weeks of ‘getting it out there’. Include in your marketing plan a schedule that permits for ongoing promotional activities of your previous work, while providing time to write down your next bestseller also .

47. Try Fiverr. Find some quality gigs which will submit your book to free websites, submit your press releases or have someone (relevant) share your most recent–and fascinating–blog post.

48. Do book readings or author visits live or via Skype. Try schools, your local bookstore, library or junior college . Get people interested before you get there: create a packet that provides a summary of what to expect during your visit, printed materials sort of a flyer and book order form (that can be photocopied) or other promotional materials (like bookmarks).

49. Connect with your readers offline. Gain exposure through book signings, book clubs, writing groups, school visits, workshops, library readings and native area meet-ups. For tips on book signings, check out JA Konrath’s post on Book Signings: Everything You Need to Know.

50. Make your vacations work for you. If you’re heading to a new locale, why not do a little advance research and set up some readings and visits at your destination’s local libraries, schools or bookstores? (Are you starting to see a pattern here? Get out from behind your computer, and meet your people!